000			01974nam a22003374a 4500
001			ebr10178045
003			CaPaEBR
006			m u
007			cr cn|||||||||
008			060221s2007 nyua sb 001 0 eng
010			_z 2006005852
020			_z0765617382 (cloth : alk. paper)
040			_aCaPaEBR _cCaPaEBR
035			_a(OCoLC)648261106
050	1	4	_aHF5823 _b.J719 2007eb
082	0	4	_a659.1 _222
090			_c103719 _d83574
100	1		_aJones, John Philip.
245	1	0	_aWhen ads work _h[electronic resource] : _bnew proof that advertising triggers sales / _cJohn Philip Jones.
250			_a2nd ed.
260			_aArmonk, N.Y. : _bSharpe, _cc2007.
300			_axix, 209 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references and index.
505	0		_aThe single-source breakthrough -- The short-term effect of advertising -- The rapid spread of pure single-source research -- How a short-term effect can turn into a medium-term one -- Keeping the brand in the window -- An interlude of successful advertising campaigns -- Advertising that works -- Advertising that stops working -- Advertising that works in some cases -- Advertising that does not work -- Penetration and purchase frequency -- From insight to action -- Smooth sales trends -- The history of single-source research -- The first quarter-century of single-source research -- The calculation of advertising intensity -- The leading 142 brands in the product categories covered in this research.
533			_aElectronic reproduction. _bPalo Alto, Calif. : _cebrary, _d2009. _nAvailable via World Wide Web. _nAccess may be limited to ebrary affiliated libraries.
650		0	_aAdvertising _vCase studies.
650		0	_aSales promotion _vCase studies.
655		7	_aElectronic books. _2local
710	2		_aebrary, Inc.
856	4	0	_uhttp://site.ebrary.com/lib/strathmore/Doc?id=10178045 _zAn electronic book accessible through the World Wide Web; click to view
999			_c103719 _d83574