000			02259nam a2200385 a 4500
001			ebr10295973
003			CaPaEBR
005			20260707180012.0
006			m u
007			cr cn|||||||||
008			070419s2007 njua sb 001 0 eng
010			_z 2007015889
020			_z9780470137321 (cloth)
020			_z0470137320 (cloth)
040			_aCaPaEBR _cCaPaEBR
035			_a(OCoLC)647762840
050	1	4	_aHF5415.5 _b.J34 2007eb
082	0	4	_a658.8/343 _222
090			_c100986 _d80863
100	1		_aJaffe, Joseph, _d1970- _9140975
245	1	0	_aJoin the conversation _h[electronic resource] : _bhow to engage marketing-weary consumers with the power of community, dialogue, and partnership / _cJoseph Jaffe.
260			_aHoboken, N.J. : _bJohn Wiley & Sons, _cc2007.
300			_axix, 300 p. : _bill. ; _c24 cm.
500			_a"Published simultaneously in Canada."
504			_aIncludes bibliographical references and index.
505	0		_aTalking "at" versus talking "with" -- The many-to-many model -- Can marketing be a conversation? -- The birth of generation i -- The rise of the prosumer -- The new consumerism -- The six Cs: three phases of conversation -- The content-conversation relationship -- What conversations are in your future? -- Why are you so afraid of conversation? -- The ten tenets of good conversation -- The five ways you can join the conversation -- When conversation isn't conversation at all -- Where does conversation fit in? -- Conversation through community -- Conversation through dialogue -- Conversation through partnership -- Getting started: the manifesto for experimentation -- Does conversation work? -- Do you speak conversation? Take the test.
533			_aElectronic reproduction. _bPalo Alto, Calif. : _cebrary, _d2009. _nAvailable via World Wide Web. _nAccess may be limited to ebrary affiliated libraries.
650		0	_aCustomer relations. _934027
650		0	_aBusiness communication. _9674
650		0	_aRelationship marketing. _938365
650		0	_aMarketing.
655		7	_aElectronic books. _2local _9190
710	2		_aebrary, Inc. _9191
856	4	0	_uhttp://site.ebrary.com/lib/strathmore/Doc?id=10295973 _zAn electronic book accessible through the World Wide Web; click to view
999			_c100986 _d80863