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Marketing research : an applied orientation / Naresh K. Malhotra.

by Malhotra, Naresh K.

Edition: 5th ed.Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, c2007Online access: Table of contents Availability: http://www.loc.gov/catdir/toc/ecip0611/2006010250.html (1) Checked out (1).
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