SHSS - BAC 4103 Brand and Reputation Management

This list contains 3 titles

Advertising media planning : a brand management approach Larry D. Kelley, Donald W. Jugenheimer and Kim Bartel Sheehan. by
Edition: Fourth edition.
Publication details: New York Routledge 2015
Availability: Items available for loan: Strathmore University (Main Library) (5)Call number: HF5826.5.K45 2015, ...
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century / edited by John M.T. Balmer, Laura Illia and Almudena González del Valle Brena. by Series: Routledge interpretive marketing research ; 17
Publication details: London Routledge 2013
Availability: Items available for loan: Strathmore University (Main Library) (5)Call number: HD59.2.C65 2013, ...
The New strategic brand management : advanced insights and strategic thinking / Jean-Noël Kapferer. by
Edition: 5th ed.
Publication details: London ; Philadelphia : Kogan Page, 2012
Availability: Items available for loan: Strathmore University (Main Library) (4)Call number: HD69.B7K37 2012, ... Not available: Strathmore University (Main Library): Checked out (1).

© Strathmore University Library
Madaraka Estate, Ole Sangale Road | P. O. Box 59857 - 00200 City Square, Nairobi, Kenya
(+254) (0)703 034 000/200/300 | (+254) (0)20-607498