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SHSS - BAC 4103 Brand and Reputation Management
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SHSS - BAC 4103 Brand and Reputation Management
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Advertising media planning : a brand management approach
Larry D. Kelley, Donald W. Jugenheimer and Kim Bartel Sheehan.
by
Kelley, Larry D
, 1955-
Sheehan, Kim
Jugenheimer, Donald W
Edition:
Fourth edition.
Publication details:
New York
Routledge
2015
Availability:
Items available for loan:
Strathmore University (Main Library)
(5)
Call number:
HF5826.5.K45 2015, ..
.
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Found in Open Library:
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century /
edited by John M.T. Balmer, Laura Illia and Almudena González del Valle Brena.
by
Balmer, John M. T
Series:
Routledge interpretive marketing research
; 17
Publication details:
London
Routledge
2013
Availability:
Items available for loan:
Strathmore University (Main Library)
(5)
Call number:
HD59.2.C65 2013, ..
.
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Found in Open Library:
The New strategic brand management : advanced insights and strategic thinking /
Jean-Noël Kapferer.
by
Kapferer, Jean-Noël
Edition:
5th ed.
Publication details:
London ; Philadelphia :
Kogan Page,
2012
Availability:
Items available for loan:
Strathmore University (Main Library)
(4)
Call number:
HD69.B7K37 2012, ..
.
Not available:
Strathmore University (Main Library): Checked out
(1).
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