BCM1204 - PRINCIPLES OF MARKETING

This list contains 8 titles

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Basic marketing : a marketing strategy planning approach / William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy. by
Edition: 16th ed.
Publication details: Boston : McGraw-Hill/Irwin, c2008
Online resources:
Availability: Items available for loan: Strathmore University (Main Library) (5)Call number: HF5415.13.M369 2008, ...
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Market segmentation : how to do it, how to profit from it / Malcolm McDonald and Ian Dunbar. by
Edition: [3rd ed.].
Publication details: Oxford ; MA : Elsevier/Butterworth-Heinemann, 2004
Availability: Items available for loan: Strathmore University (Main Library) (6)Call number: HF5415.127.M398 2004, ...
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Marketing Concepts and strategy Bell, M. by
Publication details: London Houghton Mifflin Company 1972
Availability: Items available for loan: Strathmore University (Main Library) (3)Call number: HF5415.13.B435 1972, ...
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Marketing : principles and practice Dennis Adcock ... [et al.]. by
Edition: Fourth edition
Publication details: London, UK Pitman Pub., 2001
Availability: Items available for loan: Strathmore University (Main Library) (10)Call number: HF5415.M3173 2001, ...
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Marketing / Michael J. Etzel, Bruce J. Walker, William J. Stanton. by
Edition: 14th ed.
Publication details: Boston : McGraw-Hill/Irwin, 2007
Availability: Items available for loan: Strathmore University (Main Library) (1)Call number: HF5415.S745 2007.
Principles and practice of marketing / David Jobber. by
Edition: 3rd ed.
Publication details: London ; New York : McGraw-Hill, [2001]
Availability: Items available for loan: Strathmore University (Main Library) (1)Call number: HF5415.J5 2001.
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Principles of marketing / Philip Kotler, Gary Armstrong. by
Edition: 11th ed.
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2006
Online resources:
Availability: Items available for loan: Strathmore University (Main Library) (24)Call number: HF5415.K636 2005, ... Not available: Strathmore University (Main Library): Checked out (3).
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Principles of services marketing / Adrian Palmer. by
Publication details: London ; New York : McGraw-Hill, c1994
Availability: Not available: Strathmore University (Main Library): In transit (1).

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