Toward a better understanding of the role of value in markets and marketing [electronic resource] / edited by Stephen L. Vargo, Robert F. Lusch.
Series: Review of marketing research. Special issue ; v. 9Publication details: Bingley, U.K. : Emerald, 2012.Edition: 1st edDescription: xv, 252 p. : illSubject(s): Genre/Form: LOC classification:- HB201 .T69 2012eb
Reviews from LibraryThing.com:
Item type | Current library | Call number | URL | Status | Date due | Barcode | Item holds | |
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E-Book | Strathmore University (Main Library) Online Resource | Link to resource | Not for loan |
Total holds: 0
Includes bibliographical references.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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