Small firms lose battle for space in supermarkets Robert Ndwiga
Series: The StandardPublication details: Nairobi The Standard Group May 5, 2009Description: The Standard - The Financial Journal 5th May 2009, pp 1,4-5Subject(s): Summary: With no cash for in-store advertising, small firms are increasingly finding it hard to keep their products in the supermarkets. SMEs continue to face stiff challenges in getting shelf space in local supermarkets due to bureaucracy and conditions mounted by retailers. Some supermakets claim Kenyan consumers not willing to buy locally produced goods. Ratio of shelf space between local and imported products swung in favour of imports by as much as 89%. The Government and Ministry of Trade have not set up clear mechanisms to manage these emerging challenges.
With no cash for in-store advertising, small firms are increasingly finding it hard to keep their products in the supermarkets.
SMEs continue to face stiff challenges in getting shelf space in local supermarkets due to bureaucracy and conditions mounted by retailers.
Some supermakets claim Kenyan consumers not willing to buy locally produced goods.
Ratio of shelf space between local and imported products swung in favour of imports by as much as 89%.
The Government and Ministry of Trade have not set up clear mechanisms to manage these emerging challenges.
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