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		No cover image available An Exploratory study on the adoption of innovations at the bottom of the pyramid : a focus on early adopters based on a case study on senator Jaquiline Nyambura Iwiya by Iwiya, Jaquiline Nyambura Mungai, Edward (Dr.) [Supervisor] Publication details: Nairobi, kenya Strathmore University 2010 Online resources: Click here to read full-text thesis online Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1)Call number: HF5415.32.I95 2010. Lists: STRATHMORE THESES & DISSERTATIONS. Place recall Request article Log in to add tags Add to cart (remove)
		No cover image available An Analysis of evaluating sales promotions effectiveness in the fast moving consumer goods (FMCG) industry Kenya Ann Kagure Kamau by Kamau, Anne Kagure Publication details: Nairobi, Kenya Strathmore University 2010 Online resources: Click here to read full-text thesis online Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1)Call number: HF5415.5.K36 2010. Lists: STRATHMORE THESES & DISSERTATIONS. Place recall Request article Log in to add tags Add to cart (remove)
		No cover image available The effectiveness of MSPs advertising in Kenya : an exploratory study / Patrick Nyaboga Ng'ate by Ng'ate, Patrick Nyaboga Kiraka, Ruth (Dr.) [Supervissor] Publication details: Nairobi, Kenya Strathmore University 2010 Online resources: Click here to read full-text thesis online Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1)Call number: HE9713.N43 2010. Lists: STRATHMORE THESES & DISSERTATIONS. Place recall Request article Log in to add tags Add to cart (remove)
		No cover image available Achieving corporate agility through online social networks : a framework for strategic business network Daniel Muthama Kilonzo by Kilonzo, Daniel M Freddie Acosta(Dr.) [Supervisor] Publication details: Nairobi Strathmore University 2011 Online resources: Click here to access full text Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1)Call number: HF5415.1265.K55 2011. Place recall Request article Log in to add tags Add to cart (remove)
		No cover image available Assessment of promotion and distribution strategies as marketing mix tools : a case study of omo and blue band by Namisi, George W Wandawi, Joseph [Supervisor] Publication details: Nairobi Strathmore University 2012 Online resources: Click here to read full-text thesis online Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1)Call number: HF5415.13.N36 2012. Place recall Request article Log in to add tags Add to cart (remove)
		No cover image available An Exploratory study of market segmentation in containe shipping in Kenya Simon Peter Njoroge by Njoroge, Simon Peter Mudida, Robert (Dr.) [Supervisor] Publication details: Nairobi Strathmore University 2012 Online resources: Click here to access full-text thesis online Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1)Call number: HF5415.127.N56 2012. Place recall Request article Log in to add tags Add to cart (remove)
		No cover image available The Effects of switching costs on customers using mobile phone services in Kenya / Francis Mungai Muturi by Muturi, Francis Mungai Joseph Wadawi [Supervisor] Publication details: Nairobi Strathmore University 2013 Online resources: Click here to access full text Availability: Items available for reference: Strathmore University (Main Library): Not for loan (2)Call number: HE9713.M88 2013, ... Place recall Request article Log in to add tags Add to cart (remove)
		No cover image available Integrating perceived security with technology acceptance model to examine consumer trust in online transactions Christine Achieng Omondi by Omondi, Christine A Marwanga, Reuben (Dr.) [Supervisor] Publication details: Nairobi Strathmore University 2013 Online resources: Click here to access full text Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1)Call number: HF5548.32.O46 2013. Place recall Request article Log in to add tags Add to cart (remove)
		No cover image available A Location-based service mobile marketing model for small businesses : a case of Nairobi Brian Kipkoech Birir by Birir, Brian K Marwanga, Reuben (Dr.) [Supervisor] Publication details: Nairobi Strathmore University 2013 Online resources: Click here to access full-text thesis Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1)Call number: HF5415.B57 2013. Place recall Request article Log in to add tags Add to cart (remove)
		No cover image available A Location-Based Service Mobile Marketing Model for Small Businesses: a case of Nairobi Brian Kipkoech Birir by Kipkoech B., Brian Dr. Reuben O. Marwanga [Supervisor] Publication details: Nairobi Strathmore University 2013 Online resources: Click here to access full text Availability: http://examsbank.library.strathmore.edu.ezproxy.library.strathmore.edu/xmlui/bitstream/handle/123456789/2323/A%20Location-Based%20Service%20Mobile%20Marketing%20Model%20for%20Small.pdf?sequence=1 (1) Lists: STRATHMORE THESES & DISSERTATIONS. Place recall Request article Log in to add tags Add to cart (remove)
		No cover image available Customer loyalty in fast food foreign franchises in Nairobi; antecedents and behavioural consequences Lucy Esther Kuthea Nguti by Kuthea, Lucy E.N Ruth Kiraka [Dean, SGS] David Wangombe [Dean, SMC] Publication details: Nairobi: Strathmore University, 2014 Online resources: Click here to access full text Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1)Call number: HF5415.335.K88 2014. Place recall Request article Log in to add tags Add to cart (remove)
		No cover image available Perceived factors influencing success of marketing activities of universities in Kenya:A case of business schools in Nairobi Sheila Anyango Sewe by Sheila Anyango Sewe Dr. Hellen Nyolo Otieno [Supervisor] Dr. David Wang'ombe [Dean, SMC] Prof. Ruth Kiraka [Dean, SGS] Publication details: Nairobi 2014 Online resources: click here to access full text Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1)Call number: LC67.62 .S494 2014. Place recall Request article Log in to add tags Add to cart (remove)
		No cover image available Influence of celebrity endorsements on young consumers' behaviour in Kenya : a case of Nairobi County M. Simon Peter Njuguna by Njuguna, Simon P.M Dr. Hellen N. Otieno [Research Director, SMC] Dr. David Wang'ombe [Dean, SMC] Prof. Ruth Kiraka [Dean, SGS] Publication details: Nairobi Strathmore University 2014 Online resources: click here to access full text Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1)Call number: HF5813.N58 2014. Place recall Request article Log in to add tags Add to cart (remove)
		No cover image available The role of tour operators in marketing destinations Marie Thubei. by Thubei, Marie Dr. Joseph Wadawi [Supervisor] Publication details: Nairobi : Strathmore University, 2013 Online resources: Click here to access full text Availability: Items available for reference: Strathmore University (Main Library): Not for loan (2)Call number: G155.A1T48 2013, ... Place recall Request article Log in to add tags Add to cart (remove)
		No cover image available Employee perceptions on the effect of strategic marketing strategies on institutional growth among private chartered universities in Kenya Julius Mwandiki Riungu by Riungu, Julius M Publication details: Nairobi : Strathmore University, 2015 Availability: Items available for reference: Strathmore University (Main Library): Not for loan (2)Call number: HF5415.135.K4R58 2015, ... Place recall Request article Log in to add tags Add to cart (remove)
		No cover image available An exploratory study on social media use and Facebook engagement by companies listed on the Nairobi Securities Exchange Raphael Wainoga Groenewegen, by Groenewegen, Raphael W , Dr. Vitalis Ozianyi [Supervisor] Publication details: Nairobi : Strathmore University, 2015 Online resources: Click here to access full text Availability: Items available for reference: Strathmore University (Main Library): Not for loan (2)Call number: HF5415.1265.G76 2015, ... Place recall Request article Log in to add tags Add to cart (remove)
		No cover image available An exploratory study on the relationship between marketing mix decisions and success of micro and small enterprises : : a case study of Westlands Shopping Centre, Nairobi / Dorcas Awiti Otieno by Otieno, Dorcas A Koshal, Jeremiah N.O. (Dr.) [Supervisor] Wang'ombe David (Dr.) [Dean, SMC] Kiraka, Ruth (Prof) [Dean, SGS] Publication details: Nairobi ; Strathmore University, 2012 Online resources: Click here to access full text Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1)Call number: HF5415.13.O85 2012. Place recall Request article Log in to add tags Add to cart (remove)
		No cover image available The influence of international market entry strategies on the performance of manufacturing multinationals in Kenya Linah Nduku Gideon by Nduku, Linah G Arasa, Robert (Dr.) [Supervisor] Wang'ombe David (Dr.) [Dean, SMC] Kiraka Ruth (Prof.) [Dean, SGS] Publication details: Nairobi : Strathmore University, 2013 Online resources: Click here to access full text Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1)Call number: HF1009.5.K4N38 2013. Place recall Request article Log in to add tags Add to cart (remove)
		No cover image available Exploring competitive strategy areas used by 5 star hotels in Nairobi, Kenya Martin M. Mwangi by Mwangi, Martin M Publication details: Nairobi Strathmore University 2013 Online resources: Click here to access full text Availability: Items available for reference: Strathmore University (Main Library): Not for loan (2)Call number: TX 911.3 .M836 2013, ... Place recall Request article Log in to add tags Add to cart (remove)
		No cover image available An examination of the relationship between marketing mix strategies and organizational performance of automobile companies in Nairobi County A case of car and general (K) LTD by Nansubuga, Prossie Mutebi Dr. Tabitha Waithaka Publication details: Nairobi Strathmore University 2016 Online resources: Click here to access full text Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1)Call number: HF5415.13 .N36 2016. Lists: STRATHMORE THESES & DISSERTATIONS. Place recall Request article Log in to add tags Add to cart (remove)

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Your search returned 35 results.