Key marketing metrics : the 50+ metrics every manager needs to know / Paul W. Farris ... [et al.].
Publication details: Harlow, England ; New York : Financial Times Prentice Hall, 2009.Edition: 2nd edDescription: xiv, 422 p. : ill. ; 24 cmISBN:- 9781292212470
- Marketing metrics.
- 658.83015118 22
- HF5415.2.M35543 2009
Reviews from LibraryThing.com:
Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|
BOOK | Strathmore University (Main Library) Open Shelf | HF5415.2 .M35 2009 | Available | 16586 | |||
BOOK | Strathmore University (Main Library) Open Shelf | HF5415.2 .M35 2009 | Available | 16585 | |||
BOOK | Strathmore University (Main Library) Open Shelf | HF5415.2 .M35 2009 | Available | 16584 |
Total holds: 0
Rev. ed. of: Marketing metrics. 2006.
Includes bibliographical references (p. 338-343) and index.
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