Advertising clutter floods homes, streets adn offices Macharia Kamau

By: Series: Financial JournalPublication details: Nairobi The Standard Group Tuesday, February 3, 2009Description: [The Financial Journal] The Standard, February 3, 2009; p.21Subject(s): Summary: Too Much Noise Advertising clutter refers to the extreme amount of advertising the average person sees in their daily lives. Estimates reveals that an average Kenyan is exposed to over 1,000 advertiser's messages everyday.
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Too Much Noise

Advertising clutter refers to the extreme amount of advertising the average person sees in their daily lives. Estimates reveals that an average Kenyan is exposed to over 1,000 advertiser's messages everyday.

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