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		Integrated marketing communication : advertising and promotion in a digital world / Jerome M. Juska. by Juska, Jerome M [author.] Publication details: New York Routledge 2018 Availability: Items available for loan: Strathmore University (Main Library) (5)Call number: HF6146.I58 J87 2017, ... Found in Open Library: Place hold Place recall Request article Log in to add tags Add to cart (remove)
		Digital marketing analytics : making sense of consumer data in a digital world / Chuck Hemann, Ken Burbary ; [foreword by Jeremiah Owyang] by Hemann, Chuck [author.] Burbary, Ken [author.] Edition: Second edition. Publication details: USA Pearson Education 2018 Availability: Items available for loan: Strathmore University (Main Library) (3)Call number: HF5415.12 .H46 2018, ... Found in Open Library: Place hold Place recall Request article Log in to add tags Add to cart (remove)
		Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, University of North Carolina at Chapel Hill, Mary Jo Bitner, Arizona Strate University, Dwayne D. Gremler, Bowling Green State University. by Zeithaml, Valarie A [author.] Bitner, Mary Jo [author.] Gremler, Dwayne D [author.] Edition: Seventh edition. Publication details: New York : McGraw Hill : 2018 Online resources: Full text on e-books+ Availability: Items available for loan: Strathmore University (Main Library) (5)Call number: HD9980.5.Z45 2018, ... Items available for reference: Strathmore University (Main Library): Not for loan (1)Call number: HD9980.5.Z45 2018. Found in Open Library: Place hold Place recall Request article Log in to add tags Add to cart (remove)
		No cover image available Assessing the effect of electronic word of mouth (E-WOM) aspects on destination image: a case of vacation tourists visiting Mombasa, Kenya Rehema Jafarali Kassam by Kassam, Rehema Jafarali Ndiritu, Simon Wagura (Dr.) [Supervisor] Publication details: Nairobi Strathmore University 2018 Online resources: Click here to access online Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1)Call number: HD30.2.K377 2018. Place recall Request article Log in to add tags Add to cart (remove)
		MKTG 11 / Principles of Marketing by Lamb, Charles W [author.] Hair, Joseph F [author.] McDaniel, Carl Jr [author.] Edition: 11th edition. Publication details: Boston, MA : Cengage Learning, [2018] Other title: Marketing 11 Marketing Online resources: eBook accessible via eBooks+ Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1)Call number: HF5415.L35 2018. Found in Open Library: Place recall Request article Log in to add tags Add to cart (remove)

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