Pursuance of business is meant to optimize shareholders’ wealth and profitability. However, organisations often fail to adopt measures that are aimed at achieving competitive advantage in order to improve their profitability. Competitive advantage would lead to an increase in their market share, sales, profitability and minimize advertising costs. To explore the benefits of competitive advantage, this study examined the effect of logistics effectiveness on competitive advantage of Kenyan importers of durable consumer goods from Brazil. The specific objectives of the study were to determine the effect of customs, infrastructure, shipment and timeliness on the competitive advantage of Kenyan importers of durable consumer goods from Brazil. The study was based on Resource based view and Game theory. The study adopted correlation research design. Simple random sampling was adopted in selection of 67 importers. Primary data was gathered through issue of questionnaires. Reliability was examined through Cronbach’s Alpha. Descriptive and inferential statistics were used for data analysis. The former had mean, frequencies, standard deviation and percentages while the later had correlation and multiple regression. Data analysis was carried out using SPSS version 22. Study findings indicated positive and significant influence of customs, infrastructure, shipment and timeliness on competitive advantage of Kenyan importers of durable goods from Brazil. Hence, there is need for optimization of customs, infrastructure, shipment and timeliness so as to enhance competitiveness of Kenyan importers of durable goods from Brazil. The study was limited on the choice of the target population. This was managed through seeking of importers of goods from Brazil embassy and a list of 205 firms was compiled. Importers of durable goods are located in different parts, to locate them snowball approach was adopted.