Research methods for business students / Mark Saunders, Philip Lewis, Adrian Thornhill.
Edition: Eighth EditionDescription: pages cmISBN:- 9781292208787 (print)
- 650.072 23
- HD30.4 .S28 2019
Item type | Current library | Collection | Call number | URL | Status | Notes | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|---|---|
E-Book | Strathmore University (Main Library) Online Resource | Online Resource | HD30.4 .S28 2019 | Link to resource | Not for loan | eBook accessible via eBooks+ | kaloleni-4325 |
Revised edition of the authors' Research methods for business students, 2015.
Publisher's acknowledgements -- Business and management research, reflective diaries and the purpose of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophy and approaches to theory development -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Utilising secondary data -- Collecting data through observation -- Collecting primary data using research interviews and research diaries -- Collecting primary data using questionnaires -- Analysing data quantitatively -- Analysing data qualitatively -- Writing and presenting your project report -- Bibliography -- Appendices -- Glossary -- Index.
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