Basic marketing : a marketing strategy planning approach / William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy.

By:

Perreault, William D

Contributor(s):

Publication details: Boston : McGraw-Hill/Irwin, c2008.Edition: 16th edDescription: 1 v. (in various pagings) : col. ill. ; 29 cm. + 1 CD-ROM (4 3/4 in.)ISBN:

9780073529806 (alk. paper)
007352980X (alk. paper)

Subject(s):

Marketing -- Management

DDC classification:

658.8 22

LOC classification:

HF5415.13 .M369 2008

Online resources:

Table of contents only

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Holdings
Item type	Current library	Call number	Status	Barcode
BOOK	Strathmore University (Main Library) Open Shelf	HF5415.13 .M369 2008	Available	34604
BOOK	Strathmore University (Main Library) Open Shelf	HF5415.13 .M369 2008	Available	34602
BOOK	Strathmore University (Main Library) Open Shelf	HF5415.13 .M369 2008	Available	34603

Total holds: 0

"The subtitle of the 15th edition was A Global-Managerial Approach. Joseph P. Cannon is a new author to this edition."

Includes bibliographical references and indexes.

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