Marketing : an introduction / Gary Armstrong, University of North Carolina, Philip Kotler, Northwestern University.

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Publication details: Pearson 2016Edition: 13th EditionDescription: xxviii, 642 ; 28 cmISBN:

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Holdings
Item type	Current library	Call number	URL	Status	Date due	Barcode	Item holds
E-Book	Strathmore University (Main Library) Processing Center	HF5415.K625 2016	Link to resource	Not for loan		kaloleni-4706

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Revised edition of the authors' Marketing, 2015.

Includes bibliographical references (pages 601-621) and indexes.

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