Entrepreneurship : successfully launching new ventures / Bruce R. Barringer, R. Duane Ireland.

By:

Barringer, Bruce R

Contributor(s):

Ireland, R. Duane

Series: Prentice Hall entrepreneurship seriesPublication details: Upper Saddle River, N.J. : Prentice Hall, c2010.Edition: 3rd edDescription: xxiii, 584 p. : ill. (chiefly col.) ; 29 cmISBN:

9780138158088

Subject(s):

LOC classification:

HB615.B374 2010

Contents:

Table of Contents

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
BOOK	Strathmore University (Main Library) Open Shelf	BOOK	HB615.B374 2010	Currently in local use	15/08/2024	75028
BOOK	Strathmore University (Main Library) Open Shelf	BOOK	HB615.B374 2010	Available		75029
BOOK	Strathmore University (Main Library) Open Shelf	BOOK	HB615.B374 2010	Available		77046
BOOK	Strathmore University (Main Library) Open Shelf	BOOK	HB615.B374 2010	Available		77047

Total holds: 0

Includes bibliographical references and indexes.

Table of Contents

1. Introduction to entrepreneurship
2. Recognising opportunities and generating ideas
3. Feasibility analysis
4. Writing a business plan
5. industry and competitor analysis
6. Developing an effective business model
7. Preparing the proper ethical and legal foundation
8. Assessing a new venture's financial strength
9. Building a new venture team
10. Getting financing or funding
11. Unique marketing issues
12. The importance of intellectual property
13. preparing for and evaluating the challenges of growth
14. Strategies for firm growth
15. Franchising

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