Marketing / Roger A. Kerin ... [et al.].
Series: The Irwin/McGraw-Hill series in marketingPublication details: Boston, Mass. : McGraw-Hill/Irwin, c2003.Edition: 7th edDescription: xliii, 741 p. : col. ill. ; 29 cmISBN:- 9780072410754
- 9780071151221 (international ed.)
- HF5415.M294 2002
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Includes bibliographical references (p. 682-710) and indexes.
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