IMC the next generation Five steps for delivering value and measuring returns using marketing communication Schultz, H. and Schultz, D.
Publication details: Boston, Massachusetts McGraw-Hill 2003Description: xxiii, 408p. illISBN:- 0-07-141662-5
- HF5415.S3595 2003
Reviews from LibraryThing.com:
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|
BOOK | Strathmore University (James Gachui Library) Open Shelf | BOOK | HF5415.S35 2003 | In transit from Strathmore University (Main Library) to Strathmore University (James Gachui Library) since 30/10/2013 | 22874 | |||
BOOK | Strathmore University (Main Library) Open Shelf | BOOK | HF5415.S35 2003 | Available | 34641 | |||
BOOK | Strathmore University (Main Library) Open Shelf | BOOK | HF5415.S35 2003 | Available | 45479 |
Total holds: 0
Includes index
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