Media and the American child [electronic resource] / George Comstock and Erica Scharrer.
Publication details: Burlington, MA : Elsevier, c2007.Description: xiv, 373 p. : illSubject(s): Genre/Form: LOC classification:- HQ784.T4 C69 2007eb
- 05.30
Item type | Current library | Call number | URL | Status | Date due | Barcode | Item holds | |
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E-Book | Strathmore University (Main Library) Online Resource | Link to resource | Not for loan |
"Revised ed. of the first author's Television and the American child (Academic Press, 1991)"--p. xii.
Includes bibliographical references (p. 307-349) and indexes.
Demographics and preferences in media use, with special attention to the very young -- The extraordinary appeal of screen media -- The world as portrayed by media -- Effects of media on scholastic performance and the developing intellect -- Young customers : creating the modern consumer through advertising and marketing -- Television violence, aggression, and other behavioral effects -- Learning rules and norms : further evidence of media effects -- Knowledge for what?
Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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