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Handbook of online marketing research [electronic resource] / Joshua Grossnickle, Oliver Raskin. by
Publication details: New York : McGraw-Hill, c2001
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  • Online marketing research
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Availability: http://site.ebrary.com/lib/strathmore/Doc?id=5001802 (1)
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Social media metrics [electronic resource] : how to measure and optimize your marketing investment / Jim Sterne. by
Publication details: Hoboken, N.J. : Wiley, c2010
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Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1).
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Innovating analytics : word of mouth index--use the next generation of net promoter to increase sales and drive results / Larry Freed. by Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2013]
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Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1).
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Big data marketing : engage your customers more effectively and drive value / Lisa Arthur. by Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2013]Copyright date: �2013
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Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1).
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