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Behavioral pricing [electronic resource] / guest editors Sarah Maxwell and Hooman Estelami. by Series: Journal of product & brand management, featuring pricing strategy & practice ; v.14, no. 6
Publication details: Bradford, England : Emerald Group Publishing, c2005
Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1).
Explaining buyer behavior [electronic resource] : central concepts and philosophy of science issues / John O'Shaughnessy. by
Publication details: New York : Oxford University Press, 1992
Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1).
The age curve [electronic resource] : how to profit from the coming demographic storm / Kenneth W. Gronbach. by
Publication details: New York : American Management Association, c2008
Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1).
Consumer behaviour and marketing research [electronic resource] : (text and cases) / Suja R. Nair. by
Edition: Rev. ed.
Publication details: Mumbai [India] : Himalaya Pub. House, 2009
Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1).
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