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Brands laid bare [electronic resource] : using market research for evidence-based brand management / Kevin Ford. by
Publication details: Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, c2005
Availability: http://site.ebrary.com/lib/strathmore/Doc?id=10113934 (1)
Review of marketing research [electronic resource] . Volume 4 / edited by Naresh K. Malhotra. by Series: Review of marketing research ; 4
Publication details: Armonk, N.Y. : London : M.E. Sharpe ; Eurospan [distributor], 2008
Availability: http://site.ebrary.com/lib/strathmore/Doc?id=10292212 (1)
Market research handbook [electronic resource]. by
Edition: 5th ed. / edited by Mario van Hamersveld, Cees de Bont.
Publication details: Chichester, West Sussex, England ; Hoboken, N.J.. : John Wiley & Sons, c2007
Availability: http://site.ebrary.com/lib/strathmore/Doc?id=10297715 (1)
Karma queens, geek gods, & innerpreneurs [electronic resource] : meet the 9 consumer types shaping today's marketplace / Ron Rentel ; with Joe Zellnik. by
Publication details: New York : McGraw-Hill, c2007
Other title:
  • Karma queens, geek god, and innerpreneurs
Availability: http://site.ebrary.com/lib/strathmore/Doc?id=10196891 (1)
Snapshot survey [electronic resource] : quick, affordable marketing research for every organization / Lloyd Corder. by
Publication details: Chicago : Dearborn Trade Pub., 2006
Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1).
Consumption, culture and consumer life-choices in Australia [electronic resource] / guest editor, Paul Henry. by Series: Qualitative Market Research, an International Journal ; v.9, no. 2
Publication details: Bradford, England : Emerald Group Publishing, c2006
Availability: http://site.ebrary.com/lib/strathmore/Doc?id=10132663 (1)
Marketing education [electronic resource] : constructing the future / guest editor Val Cox. by Series: Marketing Intelligence & Planning ; v.24, no. 3
Publication details: Bradford, England : Emerald Group Publishing, c2006
Availability: http://site.ebrary.com/lib/strathmore/Doc?id=10132667 (1)
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