Consumer satisfaction [electronic resource] : advancements in theory, modeling, and empirical findings / Alessandro M. Peluso.
Publication details: Bern, Switzerland ; New York : Peter Lang, c2011.Description: xxii, 173 p. : illSubject(s): Genre/Form: DDC classification:- 658.8/343 23
- HF5415.335 .P45 2011eb
| Item type | Current library | Call number | URL | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|
E-Book
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Strathmore University (Main Library) Online Resource | Link to resource | Not for loan |
Includes bibliographical references and index.
Introduction -- The construct of consumer satisfaction -- An application of the knowledge-hope model of consumer satisfaction -- Methodology -- Research implications and operational strategies to increase consumer satisfaction.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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