Alternative market research methods : market sensing / edited by David Longbottom and Alison Lawson.
Publication details: New York Routledge 2017Description: xviii, 312 pISBN:- 9781138843721 (pbk.)
- 9781138843714 (hardback)
- 658.8/3 23
- HF5415.2.A335 2017
Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|
BOOK | General Collection Open Shelf | HF5415.2.A335 2017 | Available | 17621 | |||
BOOK | General Collection Open Shelf | HF5415.2.A335 2017 | Available | 17620 | |||
BOOK | Strathmore University (Main Library) Open Shelf | HF5415.2.A335 2017 | Available | 17740 |
Includes bibliographical references and index.
Theoretical underpinnings for market sensing -- Market sensing and qualitative research : context, philosophy, approach, and strategy / David Longbottom -- The qualitative research process part one : strategy, planning, and data collection / David Longbottom -- The qualitative research process part two : data analysis and data presentation / David Longbottom -- Marketing research methods for market sensing -- Market sensing using images and emotional scaling / Charles Hancock and David Longbottom -- Discourse analysis: using talk and text / Lesley Crane -- Consumer ethnography / Ian Churm -- Social media networks : on-line data sources / Annmarie Hanlon -- Using narrative and story telling in research / Alison Lawson -- Gamification : using game technology for marketing research / David Longbottom and Kuldeep Banwait -- Understanding customer journey through the prism of service design methodology / Polina Baranova -- Presenting your research and research ethics -- Communicating your research / Alison Lawson and Maria Potempski -- Research ethics / Simon Dupernex.
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