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Data mining techniques [electronic resource] : for marketing, sales, and customer relationship management / Michael J.A. Berry, Gordon S. Linoff. by
Edition: 2nd ed.
Publication details: Indianapolis, Ind. : Wiley Pub., c2004
Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1).
Why should we go digging for data? Rhys Torring by
Publication details: Nairobi Marketing Africa Ltd. 2010
Availability: No items available.
Data mining techniques : for marketing, sales, and customer relationship management / Gordon S Linoff, Michael J Berry. by
Edition: 3rd ed.
Publication details: Indianapolis, IN : Wiley Pub., 2011
Availability: Items available for loan: Strathmore University (Main Library) (4)Call number: HF5415.125.B47 2011, ...
Data mining techniques [electronic resource] : for marketing, sales, and customer relationship management / Gordon S. Linoff, Michael J.A. Berry. by
Edition: 3rd ed.
Publication details: Indianapolis, Ind. : Wiley Pub., Inc., 2011
Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1).
Statistical and machine-learning data mining : techniques for better predictive modeling and analysis of big data / Bruce Ratner. by
Edition: Third Edition.
Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1)Call number: HF5415.126.R38 2017.
Practical text analytics : interpreting text and unstructured data for business intelligence / Steven Struhl. by Series: Marketing science
Online resources:
Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1)Call number: HF5415.125 .S77 2015.
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