Guard your most important asset : your reputation Jeremy Sampson
Publication details: Nairobi Marketing Africa Limited 2010Description: 22 pg Marketing Africa Oct-Nov 2010Subject(s):Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
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Article | Strathmore University (Main Library) Open Shelf | ART | Not for loan |
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What happened in Las Vegas no longer stays in Las Vegas, it is global. Any journalist will tell you 'off the record' no longer applies and social commentators will tell you the word 'privacy' has been withdrawn from use. Neutralizing and countering negative and adverse comment is not easy, but necessary before it can become established 'fact'. Today, with so many communication channels opening up it is crucial to attempt to manage and monitor all of them, as collectively as they create perception.
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