Strategic communication : campaign planning / James Mahoney.
Publication details: Australia Oxford University press 2017.Edition: Second editionDescription: xvi, 258 pages : illustrations ; 25 cmISBN:- 9780190303761
- 019030376X
- 658.45 23
- HF5718 .M345 2017
Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|
BOOK | General Collection Open Shelf | HF5718 .M345 2017 | Available | 33981 | |||
BOOK | General Collection Open Shelf | HF5718 .M345 2017 | Available | 33980 | |||
BOOK | General Collection Open Shelf | HF5718 .M345 2017 | Available | 33979 | |||
BOOK | Strathmore University (Main Library) Open Shelf | HF5718 .M345 2017 | Available | 33978 | |||
BOOK | General Collection Open Shelf | HF5718 .M345 2017 | Available | 33977 |
Includes bibliographical references and index.
What this book is about -- The nature of strategic communication -- Communication strategy and business planning -- Elements of a communication strategy -- Analyzing organizational communication needs -- Why target publics matter -- Setting the compass: communication goals and objectives -- Planning effective messages -- Reaching target publics: the role of communication pathways -- Communication tools: the things we do -- Managing a strategic communication plan -- Evaluating strategic communication plans -- Strategic communication counselling.
This book deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing and implementing a communication strategy. This book links strategic communication campaign planning to business activities around short, medium and long-term needs and to how organisations deal with issues.
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