Innovation and Product Management : A Holistic and Practical Approach to Uncertainty Reduction / by Kurt Gaubinger, Michael Rabl, Scott Swan, Thomas Werani.
Series: Springer Texts in Business and EconomicsEdition: 1st ed. 2015Description: 1 online resource (XVI, 327 pages 199 illustrations)ISBN:- 9783642543760
- 658.514 23
- HD45.G383 2015eb
Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|
E-Book | Strathmore University (Main Library) Online Resource | HD45.G383 2015eb | Not for loan | Kaloleni - 4845 |
Part I: Fundamentals of Innovation and Product Management -- Part II: Process of Innovation and Product Management -- Part III: Innovation and Product Management -- Broadening the Topic.
Marketplace complexity and dynamics create an environment that increases the uncertainty of innovation activities . In this context systematic management of innovation and product management are increasingly important for company success. This book presents the fundamentals of innovation and product management and introduces the reader to a holistic process model with particular focus on innovation and uncertainty. This integrated consideration of innovation management and product innovation within an interdisciplinary approach represents a unique characteristic of this book. The book is designed to address the needs of managers who want a practical but well-researched guide to innovation and product management. Graduate and advanced undergraduate students would also find the chapters in this book particularly useful.
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