Consumer behavior: theory and practice [by] C. Glenn Walters.

By:

Walters, C. Glenn (Charles Glenn)

Publication details: Homewood, Ill., R. D. Irwin, 1974.Edition: Rev. edDescription: xvi, 590 p. illus. 24 cmISBN:

025601597X

Subject(s):

Consumer behavior

LOC classification:

HF5415.3.W34 1974

Contents:

Table of Contents

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Holdings
Item type	Current library	Collection	Call number	Status	Notes	Date due	Barcode	Item holds
BOOK	Strathmore University (Main Library) Open Shelf	BOOK	HF5415.3.W34 1974	Available	Donated by Jeffrey Egan		82598

Total holds: 0

Includes bibliographical references and indexes
.

Table of Contents

The foundation for consumer behavior
The individual: Basic determinants of consumer behavior
Environmental influences on consumers
Business effects on consumer behavior
Consumer purchase decisions

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