Content to commerce [electronic resource] : engaging consumers across paid, owned, and earned channels / Avi Savar.
Publication details: Hoboken : Wiley, 2013.Description: xlvi, 242 p. : ill. (some col.)Subject(s): Genre/Form: DDC classification:- 658.8/72 23
- HF5414 .S378 2013eb
| Item type | Current library | Call number | URL | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|
E-Book
|
Strathmore University (Main Library) Online Resource | Link to resource | Not for loan |
Includes bibliographical references and index.
About this book -- Cast of characters -- Foreword -- Preface -- Acknowledgments -- Introduction -- Notes -- Brand as network -- Beyond publishing -- Social media is an octopus -- Social is a complex system -- The brand network -- Epilogue -- The question.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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