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Marketing management for the hospitality industry : a strategic approach / Allen Z. Reich.

By: Publication details: New York : Wiley, c1995.Description: xix, 530 p. : ill. ; 25 cmISBN:
  • 9780471310129
Subject(s): DDC classification:
  • 647.94/068/8 20
LOC classification:
  • TX911.3.M3R43 1997
Online resources:
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
BOOK BOOK Strathmore University (Main Library) Open Shelf BOOK TX911.3.M3R43 1997 Available 26912
BOOK BOOK Strathmore University (Main Library) Open Shelf BOOK TX911.3.M3R43 1997 Available 26908
BOOK BOOK Strathmore University (Main Library) Open Shelf BOOK TX911.3.M3R43 1997 Available 26909
Total holds: 0

Includes bibliographical references (p. 515-522) and index.

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