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Cutting through the clutter Felix Ofulue

By:

Ofulue, Felix

Publication details: Nairobi Marketing Africa Limited 2011Description: 86 pg. Marketing Africa February 2011Subject(s):

Contents:

Summary: If you look at the trend of advertising spend over the last couple of years, it is going down marginally against a back-drop of more products that need to be advertised, taking into consideration the increasing brands...

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Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Article	Special Collection Special Collection	ART		Not for loan

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If you look at the trend of advertising spend over the last couple of years, it is going down marginally against a back-drop of more products that need to be advertised, taking into consideration the increasing brands...

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