Elements of marketing management: a practical approach Msangi, Timon M.

By:

Msangi Timon M

Publication details: Tanzania Dar es Salaam University Press 2007Description: xii, 279p. illISBN:

9976604238

Subject(s):

Marketing management

LOC classification:

HF 5415.1 .M73 2007

Contents:

The marketing concept The marketing environment Marketing information system and marketing research Marketing planning and auditing Product development Pricing Distribution Sales promotion Demand measurement and forecasting

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Holdings
Item type	Current library	Call number	Status	Barcode
BOOK	Strathmore University (Main Library) Open Shelf	HF 5415.1 .M73 2007	Available	83784
BOOK	General Collection Open Shelf	HF 5415.1 .M73 2007	Available	83785
BOOK	Strathmore University (Main Library) Open Shelf	HF 5415.1 .M73 2007	Available	83786

Total holds: 0

Includes bibliographical references and index.

The marketing concept
The marketing environment
Marketing information system and marketing research
Marketing planning and auditing
Product development
Pricing
Distribution
Sales promotion
Demand measurement and forecasting

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