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Inside the tornado : marketing strategies from Silicon Valley's cutting edge / Geoffrey A. Moore. by
Edition: 1st ed.
Publication details: New York : HarperBusiness, c1995
Online resources:
Availability: Items available for loan: Strathmore University (Main Library) (1)Call number: HC79.H53.M66 1995.
Crossing the chasm : marketing and selling high-tech products to mainstream customers / Geoffrey A. Moore ; with a foreward by Regis McKenna. by
Edition: Rev. ed.
Publication details: New York : HarperBusiness, c1999
Availability: Items available for loan: Strathmore University (Main Library) (5)Call number: HF5439.H54M66 1999, ...
The gorilla game Moore, Geoffrey A by
Publication details: New York HarperBusiness c1999
Availability: Items available for loan: Strathmore University (Main Library) (1)Call number: HG4661 .M59 1999.
Crossing the chasm : marketing and selling disruptive products to mainstream customers / Geoffrey A. Moore. by
Edition: Third edition
Publication details: USA Harper Collins 2014
Availability: Items available for loan: Strathmore University (Main Library) (5)Call number: HF5439.H54 M66 2014, ...
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