Sold American [electronic resource] : consumption and citizenship, 1890-1945 / Charles F. McGovern.
Publication details: Chapel Hill : University of North Carolina Press, c2006.Description: xv, 536 p. : illSubject(s): Genre/Form: DDC classification:- 339.4/7097309041 22
- HC110.C6 M35 2006eb
Item type | Current library | Call number | URL | Status | Date due | Barcode | Item holds | |
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E-Book | Strathmore University (Main Library) Online Resource | Link to resource | Not for loan |
Includes bibliographical references (p. [465]-521) and index.
Advertisers and consumers, 1890-1930 -- The nationalization of consumers : the political language of American advertising, 1890-1930 -- Making consumption American : advertisers, consumers, and national identity -- Social science and the pragmatic consumer, 1890-1928 -- The science of purchasing -- Redefining consumption at consumers' research -- Consumer professionals in the Depression -- The American way of life : folklores of capitalism, 1935-1939 -- Fighting for the American way : consumption and Americanism, 1935-1945.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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