Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renï¿½ee Mauborgne.

By:

Kim, W. Chan

Contributor(s):

Mauborgne, Renï¿½ee

Publication details: Boston, Mass. : Harvard Business School Press, c2005.Description: xv, 240 p. : ill. ; 25 cmISBN:

1591396190 (hardcover : alk. paper)

Subject(s):

LOC classification:

HF5415.153.K53 2005

Online resources:

Table of contents

Contents:

Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execu

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
BOOK	Strathmore University (Main Library) Open Shelf	BOOK	HF5415.153.K53 2005	Checked out	23/11/2023	55533
BOOK	Strathmore University (Main Library) Open Shelf	BOOK	HF5415.153.K53 2005	Available		55538
BOOK	Strathmore University (Main Library) Open Shelf	BOOK	HF5415.153.K53 2005	Currently in local use	06/04/2024	55543
BOOK	Strathmore University (Main Library) Open Shelf	BOOK	HF5415.153.K53 2005	Available		55531

Total holds: 0

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