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Crisis marketing : when bad things happen to good companies / Joe Marconi. by
Edition: 2nd ed.
Publication details: Chicago, Ill. : NTC Business Books, c1997
Online resources:
Availability: Items available for loan: Strathmore University (Main Library) (1)Call number: HF5415.122 .M367 1997.
Future marketing [electronic resource] : targeting, seniors, Boomers, and Generation X and Y / Joe Marconi. by
Publication details: Chicago, Ill. : NTC Business Books : in conjunction with The American Marketing Association, 2000
Availability: http://site.ebrary.com/lib/strathmore/Doc?id=10001928 (1)
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