The Story of A New One Minute Minute Manager is a modern day parable of a struggling manager who enlists the help of a seasoned "One Minute Manager"; and learns a valuable lesson that time and technology change, but human nature basically cannot.

Secret One: One Minute Goal Setting begins the whole management process. After all, without clear goals, how can people know how well they are doing or determine what good performance looks like? This concept helps understand the reasoning and importance of clear goals and performance standards.

Secret Two: Giving One Minute Praisings is what encourages and increases productivity. The key to developing people is to "catch them doing something right." These new skills help staff create motivating environments.

Secret Three: Delivering One Minute Reprimands helps managers with employee behavior problems, whether it's a lack of productivity or negative behavior with peers. This leaves people who are being reprimanded concentrating on their actions and not on the way their manager treated them.