What's in a name? Advertising and the concept of brands Jones, JP. and Slater, JS.
Publication details: Armonk, New York M. E. Sharpe Inc. 2003Edition: 2ndDescription: xxiii, 308pISBN:- 0-7656-1112-0
- HF5823.J718 2002
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SBS - MBA READINGS
Item type | Current library | Collection | Call number | Status | Notes | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|---|
BOOK | Strathmore University (James Gachui Library) Open Shelf | BOOK | HF5823.J718 2002 | In transit from Strathmore University (Main Library) to Strathmore University (James Gachui Library) since 12/08/2015 | 22958 | ||||
BOOK | Strathmore University (Main Library) Open Shelf | BOOK | HF5823.J718 2002 | Available | 45287 | ||||
BOOK | Strathmore University (Main Library) Open Shelf | BOOK | HF5823.J718 2002 | Available | 40177 | ||||
BOOK | Strathmore University (Main Library) Open Shelf | BOOK | HF5823.J718 2002 | Available | SBS Copy | 35773 |
Total holds: 0
For December 2005/2006. Includes index
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