The marketing book / edited by Michael J. Baker and Susan Hart.
Publication details: Amsterdam ; Boston : Elsevier / Butterworth-Heinemann, c2008.Edition: 6th edDescription: xxxvii, 644 p. : ill. ; 28 cmISBN:- 9780750685665 (pbk.)
- HF5415.M30 2008
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
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Strathmore University (Main Library) Open Shelf | BOOK | HF5415.M30 2008 | Available | 79351 |
Includes bibliographical references and index.
Table of contents
Part
Part one.One more time:What is Marketing;
Part Two.The frame work of marketing;
Part Three.Managing the marketing function;
Part Four.The Application of marketing.
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