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The ultimate guide to sports marketing [electronic resource] / Stedman Graham, Joe Jeff Goldblatt, Lisa Delpy Neirotti.

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Publication details: New York : McGraw-Hill, c2001.Edition: 2nd edDescription: xix, 315 p. : ill. ; 24 cmSubject(s):

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Holdings: http://site.ebrary.com/lib/strathmore/Doc?id=10015317

Rev. ed. of: The ultimate guide to sport event management and marketing. c1995.

Includes bibliographical references (p. 305-307) and index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2005. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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