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Marketing concepts and strategies William M. Pride, O.C. Ferrell. by
Edition: 2000 e[d].
Publication details: Boston : Houghton Mifflin, 2006
Availability: Items available for loan: Strathmore University (Main Library) (1)Call number: HF5415.P658 1995.
Marketing strategy / O.C. Ferrell, Michael D. Hartline. by
Edition: 4e [ed.].
Publication details: Mason, OH : Thomson South-Western, c2008
Online resources:
Availability: Items available for loan: Strathmore University (Main Library) (6)Call number: HF5415.13.M3586 2008, ...
Business and society : a strategic approach to social responsibility / Debbie Thorne McAlister, O.C. Ferrell, Linda Ferell. by
Edition: 2nd ed.
Publication details: Boston : Houghton Mifflin, c2005
Availability: Items available for loan: Strathmore University (Main Library) (1)Call number: HD60.T49 2005.
Business: a changing world / O.C. Ferrell, Geoffrey A. Hirt, Linda Ferrell. by
Edition: 7th
Publication details: Boston : McGraw-Hill 2009
Availability: Items available for loan: Strathmore University (Main Library) (5)Call number: HF1008.F47 2009, ...
Marketing concepts and strategies / Sally Dibb, Lyndon Simkin, William M. Pride, & O. C. Ferrell. by
Edition: 6th Ed.
Publication details: Australia : Cengage Learning c2012
Availability: Items available for loan: Strathmore University (Main Library) (4)Call number: HF5415.D53 2012, ... Not available: Strathmore University (Main Library): Checked out (1).
Marketing concepts and strategies / William M. Pride, O.C. Ferrell. by
Edition: seventh ed.
Publication details: UK: Cengage learning c2016
Availability: Items available for loan: Strathmore University (Main Library) (5)Call number: HF5415.P658 2016, ...
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