Reputation management : the key to successful public relations and corporate communication / John Doorley and Helio Fred Garcia.

By:

Doorley, John

Contributor(s):

Garcia, Helio Fred

Publication details: New York Routledge 2015Edition: 3rd editionDescription: xxxiii, 408 pages ; 26 cmISBN:

9780415716284 (pbk)
9780415716277 (hardback)

Subject(s):

DDC classification:

659.2 23

LOC classification:

HD59.D66 2015

Other classification:

LAN004000 | BUS070060 | SOC052000

Summary: "Reputation Management is a how-to guide for students and professionals, as well as CEOs and other business leaders. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units including media relations, employee communication, government relations, and investor relations, the book provides a field-tested guide to corporate reputation problems such as leaded memos, unfair treatment by the press, and negative rumors, and focuses on practical solutions. Each chapter is fleshed out with the real-world experience of the authors and contributors, who come from a wide range of professional corporate communication backgrounds"--Summary: "Reputation Management is a how-to guide for students and professionals, as well as CEOs and other business leaders. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units including media relations, employee communication, government relations, and investor relations, the book provides a field-tested guide to corporate reputation problems such as leaked memos, unfair treatment by the press, and negative rumors, and focuses on practical solutions. Each chapter is fleshed out with the real-world experience of the authors and contributors, who come from a wide range of professional corporate communication backgrounds"--

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Holdings
Item type	Current library	Call number	Status	Barcode
BOOK	Strathmore University (Main Library) Open Shelf	HD59.D66 2015	Available	19381
BOOK	Strathmore University (Main Library) Open Shelf	HD59.D66 2015	Available	19204
BOOK	Strathmore University (Main Library) Open Shelf	HD59.D66 2015	Available	19174
BOOK	Strathmore University (Main Library) Open Shelf	HD59.D66 2015	Available	19156
BOOK	Strathmore University (Main Library) Open Shelf	HD59.D66 2015	Available	19127

Total holds: 0

"Reputation Management is a how-to guide for students and professionals, as well as CEOs and other business leaders. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units including media relations, employee communication, government relations, and investor relations, the book provides a field-tested guide to corporate reputation problems such as leaded memos, unfair treatment by the press, and negative rumors, and focuses on practical solutions. Each chapter is fleshed out with the real-world experience of the authors and contributors, who come from a wide range of professional corporate communication backgrounds"--

"Reputation Management is a how-to guide for students and professionals, as well as CEOs and other business leaders. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units including media relations, employee communication, government relations, and investor relations, the book provides a field-tested guide to corporate reputation problems such as leaked memos, unfair treatment by the press, and negative rumors, and focuses on practical solutions. Each chapter is fleshed out with the real-world experience of the authors and contributors, who come from a wide range of professional corporate communication backgrounds"--

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