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Strategic marketing David W. Cravens, Nigel F. Piercy.

By: Contributor(s): Publication details: New York : McGraw-Hill, c2013.Edition: 10th edDescription: xviii, 653 p. : ill. ; 27 cmISBN:
  • 9780071326230
Subject(s): DDC classification:
  • 658.8/02 23
LOC classification:
  • HF5415.135.C72 2013
Online resources:
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