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Brand relations management : bridging the gap between brand promise and brand delivery / Aperia, T. and Back, R.

By: Contributor(s): Publication details: Stockholm, Sweden Daleke Grafiska AB 2004Description: 373p. illISBN:
  • 87-630-0121-7
Subject(s): LOC classification:
  • HD69.B7A64 2004
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Includes bibliographical references and index

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