Big data marketing : engage your customers more effectively and drive value / Lisa Arthur.
Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2013]Copyright date: �2013Description: 1 online resource (208 pages) : color illustrationsContent type:- text
- computer
- online resource
- 9781118734056 (e-book)
- 658.8/3 23
- HF5415.13 .A78 2013eb
Item type | Current library | Call number | URL | Status | Date due | Barcode | Item holds | |
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Strathmore University (Main Library) Online Resource | Link to resource | Not for loan |
Includes bibliographical references and index.
Description based on print version record.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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