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Effective marketing : a skills and activity-based approach / Alan H. Anderson and Thelma Dobson.

By: Contributor(s): Series: Effective management (Oxford, England)Publication details: Oxford, England ; Cambridge, Mass. : Blackwell, 1994.Description: xxxiii, 228 p. : ill. ; 25 cmISBN:
  • 0631191186 (pbk. : alk. paper)
Subject(s): DDC classification:
  • 658.8 20
LOC classification:
  • HF5415.13.A52 1994
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Holdings
Item type Current library Collection Call number Status Notes Date due Barcode Item holds
BOOK BOOK Strathmore University (Main Library) Open Shelf BOOK HF5415.13.A52 1994 Available SUF Donation 3 74658
Total holds: 0

Includes bibliographical references (p. 214-219) and index.

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