Results of search for 'an:9010' › Strathmore University Library catalog

[electronic resource] by

Publication details: Chicago, Ill. : [s.l.] : American Marketing Association ; Professional Marketing Research Society, c2000

Availability: No items available.

Exotic visions in marketing theory and practice [electronic resource] / Alf H. Walle. by

Publication details: Westport, Conn. : Quorum Books, 2002

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: http://site.ebrary.com/lib/strathmore/Doc?id=10020854 (1)

New research findings from Warwick Business School [electronic resource] / guest editor, Lyndon Simkin. by

Series: Marketing intelligence & planning ; v.20, no. 2

Publication details: Bradford, England : Emerald Group Publishing, c2002

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An electronic book accessible through the World Wide Web; click to view

Availability: http://site.ebrary.com/lib/strathmore/Doc?id=10052673 (1)

Business intelligence and e-marketing workshop, IBM Warwick 2001 [electronic resource] / guest editors Merlin Stone and Julie Abbott. by

Series: Qualitative marketing research: an international journal ; v.5, no. 4

Publication details: Bradford, England : Emerald Group Publishing, c2002

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An electronic book accessible through the World Wide Web; click to view

Availability: http://site.ebrary.com/lib/strathmore/Doc?id=10052667 (1)

Research from De Montfort University marketing department [electronic resource] / guest editors, Pauline Mclaren and David Pickton. by

Series: Marketing intelligence & planning ; v.20, no. 6

Publication details: Bradford, England : Emerald Group Publishing, c2002

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: http://site.ebrary.com/lib/strathmore/Doc?id=10052826 (1)

Action research in marketing [electronic resource] / guest editor, Chad Perry. by

Series: European journal of marketing ; v. 38, no. 3/4, 2004.

Publication details: [Bradford, England] : Emerald Group Pub., 2004

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An electronic book accessible through the World Wide Web; click to view

Availability: http://site.ebrary.com/lib/strathmore/Doc?id=10058608 (1)

Brandchild [electronic resource] : remarkable insights into the minds of today's global kids and their relationships with brands / Martin Lindstrom with Patricia B. Seybold. by

Publication details: London ; Sterling, VA : Kogan Page, 2003

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: http://site.ebrary.com/lib/strathmore/Doc?id=10062673 (1)

Qualitative research at the marketing/entrepreneurship interface [electronic resource] / guest editor, David Crick. by

Series: Qualitative market research ; v. 7, no. 3.

Publication details: [Bradford, England] : Emerald Group Pub., 2004

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: http://site.ebrary.com/lib/strathmore/Doc?id=10064561 (1)

The academic/practitioner divide in marketing - myth or reality? [electronic resource] / Guest editor, Ross Brennan. by

Series: Marketing Intelligence & Planning. No. 5 ; ; v. 22.

Publication details: Bradford, England : Emerald Group Publishing, c2004

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: http://site.ebrary.com/lib/strathmore/Doc?id=10067114 (1)

Market intelligence [electronic resource] : how and why organizations use market research / Martin Callingham. by

Series: Market research in practice series

Publication details: London ; Sterling, Va. : Kogan Page, c2004

Other title:

How and why organizations use market research

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An electronic book accessible through the World Wide Web; click to view

Availability: http://site.ebrary.com/lib/strathmore/Doc?id=10084453 (1)

The effective use of market research [electronic resource] : how to drive and focus better business decisions / Robin J. Birn. by

Series: Market research in practice series

Edition: 4th ed.

Publication details: London ; Sterling, VA : Kogan Page, 2004

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: http://site.ebrary.com/lib/strathmore/Doc?id=10084450 (1)

Consumer insight [electronic resource] : how to use data and market research to get closer to your customer / [edited by] Merlin Stone, Alison Bond & Bryan Foss. by

Series: Market research in practice series

Publication details: London ; Sterling, Va. : Kogan Page, 2004

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: http://site.ebrary.com/lib/strathmore/Doc?id=10084448 (1)

Market research in practice [electronic resource] : a guide to the basics / Paul Hague, Nick Hague & Carol-Ann Morgan. by

Series: Market research in practice series

Publication details: London ; Sterling, VA : Kogan Page, 2004

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: http://site.ebrary.com/lib/strathmore/Doc?id=10084442 (1)

New paths to thick descriptions [electronic resource] : innovativeness in data collection and interpretation / guest editors: Richard Elliott and Avi Shankar. by

Series: Qualitative market research an international journal ; v. 8, no. 2

Publication details: Bradford, England : Emerald Group Publishing, c2005

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: http://site.ebrary.com/lib/strathmore/Doc?id=10085709 (1)

Services research in a cross-cultural/cross-national context [electronic resource] / guest editor: John B. Ford. by

Series: International marketing review ; v.22, no. 3

Publication details: Bradford, England : Emerald Group Publishing, c2005

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: http://site.ebrary.com/lib/strathmore/Doc?id=10085695 (1)

Demographic change and the fashion market [electronic resource] / editor Richard Jones. by

Series: Journal of fashion marketing and management: an international journal ; v.9, no. 4

Publication details: Bradford, England : Emerald Group Publishing, c2005

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: http://site.ebrary.com/lib/strathmore/Doc?id=10103431 (1)

Behavioral pricing [electronic resource] / guest editors Sarah Maxwell and Hooman Estelami. by

Series: Journal of product & brand management, featuring pricing strategy & practice ; v.14, no. 6

Publication details: Bradford, England : Emerald Group Publishing, c2005

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: http://site.ebrary.com/lib/strathmore/Doc?id=10103393 (1)

Brands laid bare [electronic resource] : using market research for evidence-based brand management / Kevin Ford. by

Publication details: Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, c2005

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: http://site.ebrary.com/lib/strathmore/Doc?id=10113934 (1)

Review of marketing research [electronic resource] . Volume 4 / edited by Naresh K. Malhotra. by

Series: Review of marketing research ; 4

Publication details: Armonk, N.Y. : London : M.E. Sharpe ; Eurospan [distributor], 2008

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: http://site.ebrary.com/lib/strathmore/Doc?id=10292212 (1)

Market research handbook [electronic resource]. by

Edition: 5th ed. / edited by Mario van Hamersveld, Cees de Bont.

Publication details: Chichester, West Sussex, England ; Hoboken, N.J.. : John Wiley & Sons, c2007

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: http://site.ebrary.com/lib/strathmore/Doc?id=10297715 (1)

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