Auditing markets, products, and marketing plans [electronic resource] / David Parmerlee.

By: Contributor(s): Series: American Marketing Association marketing toolboxPublication details: Lincolnwood, Ill. : NTC Business Books, c2000.Description: xii, 193 p. : ill. ; 28 cmSubject(s): Genre/Form: DDC classification:
  • 658.8/02 21
LOC classification:
  • HF5415.16 .P37 2000eb
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Holdings: http://site.ebrary.com/lib/strathmore/Doc?id=10001890

At head of title: American Marketing Association.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2005. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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