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Customer winback [electronic resource] : how to recapture lost customers and keep them loyal / Jill Griffin and Michael W. Lowenstein ; foreword by Don Peppers and Martha Rogers.

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Series: Jossey-Bass business & management seriesPublication details: San Francisco : Jossey-Bass, c2001.Edition: 1st edDescription: xxii, 314 p. : ill. ; 24 cmSubject(s):

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Holdings: http://site.ebrary.com/lib/strathmore/Doc?id=10001742

Includes bibliographical references (p. 291-301) and indexes.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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